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Advertising poster for the Cordial Campari. Davide Campari & C. Milano 1921 (illustration)
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Advertising poster for the Cordial Campari. Davide Campari & C. Milano 1921 (illustration)
FGL5460776 Advertising poster for the Cordial Campari. Davide Campari & C. Milano 1921 (illustration) by Mauzan, Luciano Achille (1883-1952); Fototeca Gilardi
Media ID 31727576
© Fototeca Gilardi / Bridgeman Images
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This advertising poster from 1921 showcases the iconic Cordial Campari, a beloved Italian drink that has stood the test of time. Created by renowned artist Luciano Achille Mauzan, this illustration captures the essence of elegance and sophistication. The vibrant colors used in this artwork bring life to the scene, with a beautiful woman at its center holding a glass of Cordial Campari. Her graceful posture exudes confidence and allure, perfectly embodying the spirit of this classic beverage. A delicate flower adorns her hair, adding an element of natural beauty to the composition. Mauzan's attention to detail is evident in every stroke; he skillfully blends bold lines with subtle shading techniques to create depth and dimension. The typography is equally impressive, seamlessly integrated into the design without overpowering it. This poster transports us back to a bygone era when advertising was an art form in itself. It serves as a reminder of how visual storytelling can captivate audiences and leave a lasting impression. As we admire this piece today, we are reminded not only of Cordial Campari's rich history but also of Mauzan's artistic genius. This print serves as both an homage to his talent and an invitation for us to indulge in nostalgia while appreciating timeless beauty.
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