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LCC-LFB AFS recruitment drive
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LCC-LFB AFS recruitment drive
A member of the Auxiliary Fire Service fronting an advertising campaign to seek additional volunteers for the service
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Media ID 7640299
© London Fire Brigade / Mary Evans Picture Library
1953 Additional Auxiliary Campaign Drive Recruit Recruiting Recruitment Recruits Volunteers Firefighter Firefighters Firefighting Fireman Firemen
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In this evocative photograph from the London Fire Brigade's (LFB) archives, a member of the Auxiliary Fire Service (AFS) proudly fronts an advertising campaign to seek additional volunteers for the service. The image, taken in the 1950s, captures the spirit of community engagement and civic duty that defined the AFS during a time when the demand for firefighters was at an all-time high. The Auxiliary Fire Service was established in 1938 as a voluntary organization to supplement the regular fire brigade during times of war or national emergency. With the threat of air raids looming over London during the 1940s and 1950s, the AFS played a crucial role in protecting the city and its inhabitants. By the time this photograph was taken, the AFS had become an integral part of the LFB, and its members were integral to the firefighting efforts in the capital. The woman in the photograph wears the distinctive AFS uniform, complete with a red helmet, blue overalls, and a yellow sash. Her determined expression and confident posture convey the importance of the role she plays in the fire service and the urgency of the recruitment drive. The background of the image is filled with posters and banners, all bearing the same message: "Join the Auxiliary Fire Service – Your City Needs You!" This photograph is a poignant reminder of the vital role that volunteers played in the London Fire Brigade during the 1950s and the importance of community engagement in times of crisis. It also highlights the significant contribution of women to the fire service, breaking down traditional gender stereotypes and paving the way for future generations of female firefighters.
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