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LCC-LFB Serious fire at Prudential building, Holborn

LCC-LFB Serious fire at Prudential building, Holborn


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LCC-LFB Serious fire at Prudential building, Holborn

Two firefighters view the fire poster at the Prudential Assurance Company building in High Holborn WC1, shortly after extinguishing a major fire there. This picture was taken several hours after a fire in a storeroom had been extinguished and crews were making up all their gear. Several window displays of the large Prudential building portrayed the benefits of fire insurance, and here two London firefighters admire the ironic advert

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 7641701

© London Fire Brigade / Mary Evans Picture Library

1932 Admire Assurance Benefits Companies Crew Crews Displays Extinguished Holborn Insurance Ironic Irony Major Office Offices Prudential Firefighter Firefighters Firefighting Fireman Firemen


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In this evocative image from the London Fire Brigade's archives, taken in 1932, two firefighters pause for a moment of reflection at the Prudential Assurance Company building in High Holborn, WC1, shortly after extinguishing a major fire. The fire, which had broken out in a storeroom several hours prior, had required the efforts of numerous crews to bring under control. As they make up their gear, the firefighters cannot help but notice the irony of the window displays of the large Prudential building, which portrayed the benefits of fire insurance. The scene is a poignant reminder of the vital role the London Fire Brigade played in protecting the city's buildings and its inhabitants during the 1930s. The firemen, dressed in their heavy coats and helmets, stand before the ornate facade of the Prudential building, their expressions a mix of exhaustion and contemplation. The irony of the situation is not lost on them, as they admire the advertisements for fire insurance that adorn the windows of the very building they have just saved from destruction. The photograph, taken by Mary Evans Picture Library, offers a unique glimpse into the past, transporting us back to a time when firefighting was a more manual and labor-intensive process. It also serves as a reminder of the importance of fire prevention and the value of insurance in protecting against the unpredictable and destructive power of fire. This image is a testament to the bravery and dedication of the London Fire Brigade, who continue to serve the city to this day. It is a powerful reminder of the importance of preparedness, and the role that both firefighters and insurance companies play in safeguarding our communities against the potential devastation of fire.

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