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London Fire Brigade canteen van used as publicity vehicle
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London Fire Brigade canteen van used as publicity vehicle
Seen here at Brigade headquarters, Lambeth, the canteen van has been converted into a publicity vehicle during a recruitment drive for much needed auxiliary firefighters, urgently required for the Brigades war effort in London
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Media ID 7637229
© London Fire Brigade / Mary Evans Picture Library
Announcement Auxiliary Canteen Converted Drive Effort Headquarters Lambeth Precaution Precautions Propaganda Publicity Raid Recruitment Vans Vehicles Announcements Firefighter Firefighters Firefighting
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EDITORS COMMENTS
In this evocative photograph from the London Fire Brigade's archives, taken in 1939 at the Brigade headquarters in Lambeth, a canteen van has been ingeniously converted into a publicity vehicle to support a recruitment drive for much-needed auxiliary firefighters. With London under threat from air raids during World War II, the need for additional firefighting personnel was urgent. The canteen van, a vital service vehicle during peacetime, has been transformed into a mobile platform for propaganda and announcements. The exterior is adorned with posters and slogans, urging the public to join the fight against fire during wartime. The conversion of this vehicle into a publicity van underscores the adaptability and resourcefulness of the London Fire Brigade during this period. The image captures the spirit of the times, with the canteen van parked prominently at the Brigade headquarters, surrounded by other fire vehicles and vans. The 1930s setting is further emphasized by the period clothing of the firefighters and the vintage vehicles. The scene is a poignant reminder of the precautions taken during wartime and the importance of public service announcements in mobilizing the population to support the war effort. This photograph is a testament to the London Fire Brigade's commitment to public safety and their innovative use of resources during a time of crisis. The canteen van, once a simple means of providing food and refreshments to firefighters, became an essential tool in the Brigade's recruitment efforts, demonstrating the adaptability and resilience of the organization in the face of adversity.
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