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South Africa Advertisement
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South Africa Advertisement
An advertisement promoting South Africa as an ideal holiday destination for tours in 1929 and 1930, entitled The Call of the Sun Country'. This advertisement was issued by the South African Government Offices. Date: circa 1929
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Media ID 32241910
© CLM Archive Collection / Mary Evans
Artistic Call Destination Entitled Ideal Issued Offices Promoting Tours 1929
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The Call of the Sun Country
EDITORS COMMENTS
: An Inviting Invitation to Explore South Africa in the Late 1920s This advertisement, entitled "The Call of the Sun Country," was issued by the South African Government Offices in the late 1920s, specifically in October of that era. The image, now part of the March of the Women Collection from Mary Evans Prints Online, invites travelers from around the world to embark on an unforgettable journey to South Africa, promoting it as an ideal holiday destination for tours in 1929 and 1930. The artistic composition of the advertisement transports viewers to the sun-soaked landscapes of South Africa, with its vibrant colors and intriguing details. The central focus is a majestic African elephant, standing proudly against a backdrop of rolling hills and lush vegetation. The sun, depicted as a golden orb, casts its warm rays upon the scene, symbolizing the inviting and welcoming nature of South Africa. The advertisement's text further emphasizes the allure of South Africa, highlighting its diverse offerings for tourists. From its rich cultural heritage and historical sites to its abundant wildlife and breathtaking natural beauty, South Africa was, and remains, a destination like no other. The advertisement's tagline, "Come and See," is a clear call to action, urging adventurous souls to pack their bags and embark on a once-in-a-lifetime experience. This advertisement, a testament to the artistic and promotional prowess of its creators, serves as a fascinating glimpse into the past, offering a glimpse into the allure and appeal of South Africa as a holiday destination during the late 1920s. Today, it stands as a reminder of the enduring charm and captivating beauty of this remarkable country.
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