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A New Hat Now! by James Rolmaz
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A New Hat Now! by James Rolmaz
Promotional music sheet for A New Hat Now! by James Rolmaz, sung with the greatest possible success by J C Heffron, circa 1890. This was the sequel to Where Did You Get That Hat? which was a huge success in 1888. Date: circa 1890
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Media ID 20640748
© The Michael Diamond Collection / Mary Evans Picture Library
Dec18 Enjoyment Marketing Masher Promotional Publicity Sheet Song Musical
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A New Hat Now!: The Exciting Sequel to the Unforgettable Hit, Where Did You Get That Hat? Circa 1890, the era of grand theatres, captivating musicals, and the height of Victorian leisure, James Rolmaz unveiled his latest masterpiece, "A New Hat Now!" This promotional music sheet, featuring the artwork of an elegant gentleman, J.C. Heffron, proudly showcases the lyrics and music for this highly anticipated sequel to Rolmaz's previous success, "Where Did You Get That Hat?" (1888). The image of Heffron, with a mischievous grin and a stylish new hat, invites us into the world of this musical delight. The 1890s were a time of enjoyment and entertainment, and Rolmaz's catchy tunes were a staple of the era. The sheet music's vibrant colors and intricate details transport us back to a time when music was a shared experience, enjoyed in the company of friends and family. The success of "Where Did You Get That Hat?" had set the stage for "A New Hat Now!" and the anticipation was palpable. This promotional artwork, with its bold typography and striking illustration, was a testament to the excitement surrounding the new musical. The promise of another catchy tune and a delightful performance from Heffron was enough to entice audiences to the theatre once more. As we gaze upon this piece of history, we are reminded of the power of music and the enduring allure of a new hat. The 1890s may be long gone, but the memories of the era's musical brilliance live on, thanks to the preservation of treasures like this promotional music sheet from James Rolmaz's "A New Hat Now!
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